Design Timeline
Collaboration with
My role
Sole product design
Project Summary
Objective
How can we boost the MovieApp Rewards program's awareness and engagement to help users track their points, redeem rewards, and enjoy a more personalized movie-watching experience?
/ Final Outcome
Content
Understanding AMC reward point
What is AMC reward
AMC Daera is a loyalty program where you earn and redeem points on every movie booking—unlocking exclusive discounts, offers, and perks.
Problem Statement
The AMC Daera Royalty Program includes perks like free tickets and snack discounts, but 70% of movie watchers weren’t aware of how it actually works.
How is it affecting the business
Rewards Points are supposed to bring users back and keep them engaged. But if most people let them expire, it means they’re not building a habit. That breaks the cycle of repeat purchases and makes your loyalty program feel like a wasted effort.
Getting the cause of the problem
To understand why users weren’t engaging with AMC Daera, we conducted:
Data Analysis
4+ Competitive Benchmarking
Research Findings
Understanding current User type and pain points
We analyzed key metrics to understand user behavior around AMC rewards and credit usage, and we found some interesting takeaways.
How might we
Enhance AMC Daera Credit Point visibility, educate users on redemption benefits, and highlight reward progress to boost loyalty?
Ideation
AMC Daera reward screen (New User)
A lot of people miss out on loyalty perks just because it's not clear what they're getting. with AMC Daera, We made it super easy to see the rewards, track points, and join in with just a tap- noconfusion, just benefits.
AMC credits on booking flow
The AMC Credit Point feature should be prominently highlighted during seat selection and F&B checkout to effectively capture user attention. It should encourage users to purchase additional tickets or watch movies more frequently.
Final Design
AMC Rewards screen
I've designed a three-tier loyalty program that offers users rewards and perks based on their tier level. This system encourages users to stay engaged and motivates them to book movies more frequently.
/ By introducing this tiered rewards system, we aimed to
💸
Enhance AMC
Reward value
Motivate every users to engage with the reward program
🎉
Improve User Retention
Reward loyal customers with perks and benefits
⚡
Simplify the Reward Process
Clearly communicate the benefits at each tier
/ Business Impacts
+32%
Rise in Premium Seat Bookings through Points Usage
+40%
User Adoption after
Rewards Redesign
+25%
Increase in Points
Redemption & premium Upgrades